Discount e-commerce site Temu has launched in the UK and is now top of the charts in the Apple App Store after proving hugely popular in the US. Downloaded millions of times across the pond, the online retailer is now open for business in Britain and carries the tagline "shop like a billionaire".
The Chinese-owned company has spent millions on social media marketing so many will already be familiar with the name. According to research by the US-China Economic and Security Review Commission (USCC), Temu placed more than 8,000 ads across Meta (formerly Facebook) platforms in 2023. The brand then spent around $14million (£11.2m) on two adverts during the Super Bowl.
Products on Temu can be found for mere pennies thanks to 'lightning deals', which can offer up to 99 percent off. But many have wondered if this is too good to be true.
