Even if you've never ordered from Temu, you've probably run into their ads a few (if not a few hundred) times already. And not just online either: The Super Bowl 2024 live stream showed off a couple of Temu ads amid the barrage of big-budget Super Bowl commercials. But what exactly is Temu?
As its motto "shop like a billionaire" suggests, Temu (pronounced teh-moo) is an online marketplace where you can find a frankly staggering range of products for extremely low prices. After making its TV advertising debut at last year's Super Bowl, the e-commerce site was back with several more ads during this year's big game back in February that advertised $15 million in coupons and other giveaways. One ad showed an animated shopper dancing her way through bargains on everything from furniture to clothing and kitchen appliances that ranged from 99 cents to $9.99 in price.
