What Is 'Target Fast': Black Consumers Kickstart Target Boycott For 40 Days Over DEI Betrayals

A 40-day initiative is underway, challenging Target's recent changes to its diversity programs and demanding increased financial support for Black businesses. (Credit: BlueSky / 💙KimmieKat⚖️Suffragist ‪@musicheals.bsky.social‬)

Target is facing a 40-day boycott, known as the 'Target Fast,' as Black consumers voice their frustration over what they see as a failure to uphold commitments to diversity, equity, and inclusion (DEI).

The boycott underscores growing consumer pushback against corporate DEI practices.