Summer brings longer days and more time outdoors, but one social media trend is encouraging people to spend even more time in the sun in pursuit of darker skin. Known as 'tanmaxxing', the trend has gained popularity among Gen Z users, with creators sharing dramatic tan lines, outdoor tanning routines and the products they use to achieve a deeper tan.
Many of these posts feature tanning oils, bronzers and gels, while some users even skip sunscreen or add tanning bed sessions to their routine. Although spending time outside can improve mood, help the body produce vitamin D and offer a break from screens, medical experts are warning that the trend carries serious health risks.
