If you see an image or video online going viral with millions of views, but you could not believe it's real, and then it turns out to be AI made? That is frustrating. In a time where artificial intelligence is creating images, videos, audio and written content at an insane pace, it is becoming super hard to distinguish between human made and machine generated materials. Generative AI tools can now produce lifelike videos, realistic images and text that looks like it is actually true.
So, while this innovation has introduced a whole lot of opportunities for creativity and productivity in one place, it has also led to misinformation, deepfakes and content that seriously lacks authenticity. So, to address this problem, Google DeepMind has developed SynthID, a watermarking technology made to invisibly stamp AI generated content so that it can later be detected and verified. SynthID is here to help common people, journalists and even social media platforms point out whether a piece of digital media was created or altered using AI tools, thereby bringing in greater transparency.
