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Creative Bloq
Creative Bloq
Technology
Joe Foley

What is Sora 2, the AI model some say could be the end of Hollywood?

Sora Sora 2 OpenAI Hollywood Sam Altman
OpenAI CEO Sam Altman looking at models of an audience AI-generated using Sora 2.

You know AI video generation is getting convincing when people start to suspect that genuine filmed footage is AI. Some of the posts on social media claiming Sora 2 to be the end of Hollywood are actually showing a Chat GPT ad campaign that was filmed on 35mm film.

Sora 2 does seem to be a big step forward in resolving some of the technical problems associated with AI video, producing clips with much more realistic physics and body mechanics. It's not going to replace camera operators yet, but OpenAI is now out to take on the likes of Instagram and TikTok using the model for its own Sora social media app, which features 100% AI-generated video and allows you to deepfake your friends.

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