After the collapse of Matches Fashion and given the widespread struggles currently faced by luxury retailers, now hardly seems the time to launch a multi-brand retail platform. Seasons is doing just that, though, making use of Next’s vast infrastructure and offering brands from Marc Jacobs to Ganni — and now launched.
“We have created a new luxury ecommerce site that wouldn't be viable without Next’s infrastructure. Next has an established database of clients who trust their brand and based on their extensive research they found their customers have an appetite for luxury and are currently feeling underserved outside London. We are leveraging all this data to introduce a new online retailer so now is the right time to present our luxury offering to them,” says Jade Taylor, the brand director.
