
If you've recently heard the term "sardine summer" or noticed a rise in fish and shell embellished fashion accessories, you might be wondering where this trend has come from, and more importantly, whether you should be (and how to) integrate it into your wardrobe, don't worry, we're here with all the answers.
Adding to the ever-expanding list of microtrends from recent years, such as "tomato girl summer" and "cottagecore," sardine summer is more than just a fad. All things fishy and coastal are a central part of the spring/summer fashion trends of 2025, largely drawing on the nostalgic, playful, and not-so-serious themes embedded in the majority of this season's fashion collections. And it's no coincidence – this trend is simply the latest manifestation of people's love for everything coastal and marine-inspired when the sun appears.