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The Guardian - UK
The Guardian - UK
Technology
Hibaq Farah

What is Rumble, the video-sharing platform ‘immune to cancel culture’?

Rumble logo
Rumble, founded in 2013, was designed to be an alternative to YouTube for small creators. Photograph: Rafael Henrique/SOPA Images/Shutterstock

Rumble, the video-sharing platform where Russell Brand has 1.4 million followers, may not be a household name but it has grown in popularity – especially among those from the right and “alt-right” – as a place said to be “immune to cancel culture”.

Now Brand has had his YouTube channel demonetised after sexual assault allegations, which he denies, the comedian is expected to continue to profit from Rumble. But what is it and why is it on the up?

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