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The Independent UK
The Independent UK
Lifestyle
Joe Sommerlad

What is Prime energy drink and why is everyone so obsessed with it?

Aldi Logan Paul
Logan Paul/YouTube

A viral range of soft drinks promoted by YouTube stars Logan Paul and KSI has been flying off UK supermarket shelves this week.

Prime Hydration was made available as an Aldi “Special Buy” on Thursday but the chain’s Crawley store, for one, had entirely run out just 30 minutes after opening on Thursday morning, as shoppers queued round the block to get their hands on crates.

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