What is ‘Pride in Place’? Inside Starmer’s plan to revive Britain’s ailing high streets and see off Reform threat

The PM wants to invest more in deprived communities - (PA)

Sir Keir Starmer has launched a new £5bn plan to revive Britain’s ailing high streets as part of an attempt to see off the threat from Reform UK.

It is hoped the new plan, which will see tens of millions of pounds poured into local areas, will breathe new life into derelict high streets and revive Britain’s parks and public spaces.