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The Independent UK
The Independent UK
National
Independent Staff

What’s GivingTuesday? A social movement that began in 2012 with a hashtag

This year’s GivingTuesday, the annual charitable event following Thanksgiving, arrives with heightened stakes for US nonprofits navigating a complex economic landscape and shifting donor behaviors.

What began as a simple hashtag in 2012 has evolved into one of the year’s most significant fundraising days, yet charities face considerable uncertainty regarding public generosity.

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