Going shopping with your parents for an outfit or a new football kit can be great fun. However, in the UK we buy more clothes per person than any other country in Europe. What people might not realise is that the fashion industry, and particularly “fast fashion”, is harmful for the planet.
Fast fashion refers to cheap clothing items that are quickly produced by large companies to follow the latest trends. Styles and trends change all the time and lots of people like to buy clothes that are in fashion right now. It could be something they’ve seen on a celebrity or even a friend – like a cool new style of jumper or tracksuit. The aim of fast fashion is to get these new styles in shops as fast as possible so customers can buy them.
