Cold weather is on the way, and at the headquarters of Columbia Sportswear, that can only mean one thing: a new technology is being unveiled.
The Oregon-based outdoor brand was founded in 1938 and has differentiated itself from other outdoor brands by developing its own technologies to help keep you warm, cool, dry and protected when you’re outside. There’s OutDry Extreme, their waterproof membrane that can be worn on the outside of waterproof jackets and rain pants eliminating the need for harmful chemicals, Omni-Wick which can be found in running leggings to keep you dry and cool when it’s hot and then there’s the whole Omni-Heat “family” which is a group of insulating technologies for cold conditions.
