For a moment back there, minimalism was everywhere. The unstoppable march towards flat, sans serif wordmarks and logos seemed to encompass brands in every sector in the mid 2010s, from cars to fashion to tech. Then came the inevitable U-turn back towards maximalism, with its sensory overload of big, bright and colourful patterns and shapes. But now that maximalism has had its moment, what comes next? Why, minimal maximalism, of course. Or maximal minimalism. Or bold minimalism. It seems to go by a few names.
One of the biggest design trends for 2025 has been the rise of not-quite-minimalism – that is, minimalism with maximalist elements thrown in. Think clean and simple designs, with bold elements such as bright, oversized typography. (Looking for design inspiration? Take a look at the best print ads of all time.)
