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Tribune News Service
Tribune News Service
Business
Mariah Rush

What is BeReal? Why the social media app all about authenticity is skyrocketing

An app that considers itself “not another social network,” and aims for authenticity between friends has been showing big growth among college students in particular.

It’s called “BeReal,” and has been downloaded 3.2 million times in the first quarter of 2022 alone, Mashable reported.

The app promises users an inventive and unique way to discover “who your friends really are in their daily life,” according to its website.

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