The days of speedily updating your Facebook status the moment a new relationship is made official are long gone. In fact the Facebook relationship update could be described as somewhat passé, replaced instead by a new form of social media relationship documentation – the “soft” or “hard” launch.
Social media oversharing has become a commonplace occurrence – and the trend of PR speak creeping into the realm of relationships and intimacy is only growing. The soft and hard launch trend combines both.
