Around half of those eligible for a Healthy Start card do not claim it, despite the clear benefits it brings. By applying for and receiving a Healthy Start card, shoppers can save money on many food and drink essentials.
By having a child under four or being more than 10 weeks pregnant, you could be entitled to financial help to buy healthy food and milk. Those eligible will be sent a Healthy Start card with money on it, this differs from the paper vouchers which were previously used.
This can be used in most UK shops on select items, notably milk, fruit and vegetables. The store must display a Mastercard logo, which is normally shown on the shop door or at the till.