Have you heard that Twitter has a new name and logo? Of course you have – everything Elon Musk does at the social media company appears engineered to make headlines. But yesterday's announcement of the new 'X' branding was particularly baffling.
While we've already made our thoughts on the 'X' logo known, one of the most surprising things about the design is that it turns out to be a Unicode character which anyone can type: 𝕏 (see!). And since it comes from an entire family of similar characters, we can easily imagine what other brands might look like if they rebranded with their own letter. (Scroll down for our take on what Tesla, Apple and McDonald's might look like.)
