2023 has been a big year for Apple, as 2022 was before it. The same can be said for 2021, and by now you're probably noticing something of a pattern. Every year is a big year when you're Apple, whether you're launching a big new product or watching and listening as the world waits for you to make a mistake and fall on your face. But 2024 is somehow a little different. It's a year where the pressure is very much on, and Apple is getting ready to launch some big new products — although admittedly, some of them are newer than others. But for those of us watching from the outside, 2024 has the potential to be one of those big years that we one day look back on. The question is, how will we look at it?
As 2023 starts to wind down and 2024 begins to come into focus, there are plenty of rumors flying around to suggest that Apple has a lot of irons on the fire. While 2023 saw some of its product lines stagnate, the opposite is expected in 2024. The iPad lineup is in for a revamp, and the Apple Watch could be about to go through its biggest change in a decade. And that's before we get onto the iPhones that we can safely expect towards the end of the year. Oh, and there's the little matter of Apple's entry into a new market.
