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What happened when Dick’s Sporting Goods took a stand on guns

When CEOs from more than 220 U.S. companies released a letter demanding the Senate "take immediate action" on gun violence, it was the first time we’ve seen a large coalition of executives make a unified plea.

Why it matters: It signals a shift in corporate America’s tolerance for gun violence. But individual companies, like Dick's Sporting Goods, have been at it for a while — and Dick's experience can give us an idea of what's ahead for the other companies.


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