The Conservatives have clearly realised they face an existential problem with young voters. Recent polls show just 8% of under-25s plan to vote Tory at the next election. This might explain why they’ve started splattering their tweets with emojis and Gen-Z-isms to get down with the kids. But one of Rishi Sunak’s recent attempts to appeal to the yoof backfired spectacularly.
Around Christmastime, Sunak appeared on an episode of Topjaw, the social media sensation which sees food presenter Jesse Burgess ask chefs and public figures for their London restaurant recommendations. Each interview has the same questions, including “best pizza”, “best burger”, and “best pub”.
