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The Guardian - UK
The Guardian - UK
Politics
Patrick Butler Social policy editor

What future for the Captain Tom Foundation after another PR fiasco?

Captain Sir Tom Moore walking down a guard of honour during a visit to the Army Foundation College in Harrogate, North Yorkshire in August 2021
Captain Sir Tom Moore has been described as a ‘massively oversimplified symbol of the spirit of charity.’ Photograph: Danny Lawson/PA

Less than two years ago, the Captain Tom Foundation was, in its own mind at least, on the brink of becoming a new British philanthropic force. The achievements of the eponymous war veteran, Covid fundraiser extraordinaire, were still fresh, and his family had grand plans for the charity that would bear his name.

Captain Sir Tom Moore, who died in 2021 aged 100, had become a symbol of altruism and generosity after his sponsored 100-lap walk round his garden in April 2020 caught the world’s imagination and raised £38m for NHS charities. He became a national treasure and was knighted.

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