The Premier League's profit and sustainability (P&S) rules have been impacting Everton for some two years.
The heavy investment into the playing squad in the early years of owner Farhad Moshiri's reign was done so to try and bridge the gap between the Blues and the so-called 'big six', the aim being to spend to improve the product on the pitch to deliver success that would turn into prize money and greater revenues. The Champions League was the ultimate aim.
That grand plan, while well intentioned, has been shown to be flawed in recent seasons with the club having struggled both on and off the field, posting a series of heavy losses in their financial accounts while dealing with a new stadium build, the loss of key sponsorship deals following Russia's military invasion of Ukraine and subsequent sanctions, and a recruitment strategy that has not worked.
