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Nevena Radoynovska, Associate Professor of Strategy, Organizations and Social Innovation, EM Lyon Business School

What Europe’s EU Inc. framework for boosting competitiveness can and should learn from startup fraud in the US

The European Parliament and the Council of the European Union are currently debating EU Inc, draft legislation seeking to establish a single set of rules for starting, operating, and growing a business across EU member states. The proposed framework is designed to make business registration and operation within the EU faster, easier, and more harmonised.

The proposed “28th regime” promises company registration within 48 hours for under €100 via fully digitalised procedures – including for raising capital and accessing the stock market, and simplified liquidation proceedings to make dissolving and relaunching a business more seamless. The proposal is part of the broader EU Startup and Scaleup Strategy, whose ambition is to narrow the innovation gap between the EU and its global competitors, notably the United States.

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