In 2026, the kit you use to do your creative job has probably never been more important. Whether you're a photographer editing 45MP raw files, a film-maker scrubbing through 4K footage or a graphic designer running several Creative Cloud apps at once, it all depends on one unglamorous, typically unseen, but essential component. RAM, which stands for Random Access Memory.
Unfortunately that component – often referred to simply as 'memory' – is at the centre of a global supply squeeze that's pushing up the price of laptops, phones, tablets, gaming consoles… basically anything with a computer chip in.
