As major platforms like Netflix and Disney+ roll out cheaper subscription tiers and crack down on password sharing, a new NPR/Ipsos poll reveals that consumers are focused on three important criteria when they make decisions about TV streaming services: cost, content and ease of use.
In a survey of 765 U.S. adults who use streaming services (which came from a nationally representative starting sample of 1,031 Americans), 92% of users say cost is an important factor in their decision to subscribe to a streaming service — followed closely by 87% who cited specific shows or movies in that decision. The poll has a margin of error of 3.7 percentage points, so results could be nearly 4 points higher or lower. The full data is at Ipsos.
