Snapchat is a mobile application which allows users to instantly connect with other Snapchatters around the world by sending messages, photos and videos. It has grown in popularity since its launch in 2011, with its number of users increasing year on year.
The app currently boasts 363m daily active users worldwide, according to Snapchat’s own data. It also reported an average of more than 5bn snaps created every day in 2020.
It is particularly popular amongst Gen Z, who often communicate using an array of acronyms. Gone are the days when just a simple LOL or ROFL would suffice – it now feels like you have to be skilled in codebreaking just to have a conversation on the app.
