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Digital Camera World

James Artaius

What determines a camera's life cycle? "It's essentially a mixture of two factors" explains Canon

Canon EOS R5 Mark II on the court in front of a basketball game.

Why is it that some cameras stay on the shelves for years, while others are seemingly replaced by a new model almost as soon as they've been released?

"It's essentially a mixture of two factors," Canon explained to me, when I had a chance to sit down with a couple of senior company executives recently.

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