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Brennan Berg, Professor of Sport Management, University of Mississippi

What critics of college athletes making money get wrong about name, image and likeness policies

NCAA NIL Bo Nix Haley Hanna Cavinder Milo
Haley and Hanna Cavinder, who played college basketball for the Miami Hurricanes, were among the first student-athletes to sign major deals over their name, image and likeness. AP Photo/Darron Cummings

A lot has changed since college athletes began earning compensation in 2021.

A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if any at all.

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