Consumer expectations for high-quality and high-performing business applications have never been greater, but a poor experience can have costly consequences. 100 milliseconds of latency costs Amazon $5.4bn in lost sales. Brand reputation and customer relationships are also at stake. But these trends don’t just apply to huge global enterprises like Amazon. With over seven million apps available across iOS and Android platforms, even SMEs that want to compete to grow their user base and boost revenue must deliver unique, engaging, and easy-to-use mobile applications.
The impact of poor mobile application quality on SMEs can be felt right down to the bottom line. In fact, 96% of global SMEs estimate losses of up to $2.49m as a result of poor mobile application quality. Users are facing challenges with device or platform support, lack of native applications and buggy or slow experiences. These are problems that SME business leaders are cognizant of, as they recognize the value of a well designed mobile application for building brand value, delivering an enhanced user experience, increasing competitiveness, and driving customer retention, acquisition and sales alike.
