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Fortune

Alicia Adamczyk, Emma Hinchliffe

What comes after the Year of the Girl?

Taylor Swift Barbie Math

(Credit: Anadolu/Getty)

Good morning, Broadsheet readers! The NCAA and ESPN ink a new deal that ups the broadcast value of women's basketball, New York could be the first state to offer prenatal paid leave, and senior writer Alicia Adamczyk reflects on 2023's many "girl" trends.

- Girl power. From Barbie and Taylor Swift to lazy girl jobs and girl math, 2023 was the Year of the Girl, at least according to the media. Just ask the New York Times, The Cut, ELLE, and countless other outlets highlighting the ubiquity of “girl” trends last year. We had girl dinners, lucky girl syndrome, and snail girls. Bows and the coquette aesthetic reigned supreme; the girlies were ubiquitous. "Embracing girlhood is really a cultural phenomenon right now," said NPR's Juana Summers.

But 2023 is over now. What comes next?

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