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Technology

BYD Is Stepping Up Its Game In Japan. Here's What It's Really After

BYD Japan MercedesBenz America Bill Nash Mercedes Economy United States Carmax China

Japan's new car market is an infamously tough nut to crack. While you may see the occasional Mini Cooper or Renault in a tight Tokyo parking space, or a well-heeled businessman in a BMW or a Mercedes-Benz, or the supercar set coming out to play at night, Japanese car buyers overwhelmingly favor their domestic brands. 

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