Considering the raft of articles outlining the best CRM software, extolling the virtues of features like lead generation, contact management, and AI analytics, it would be understandable if you assumed every business would benefit from a CRM.
However, in reality, CRM software is entirely dependent on a company’s needs. Some, like insurance firms and real estate companies stand to benefit hugely from CRM solutions. Others may not need many of the features contained within a CRM - or any at all.
