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Fortune
Fortune
Lila MacLellan

What business leaders should say to investors and employees when their stock is crashing

(Credit: Nuthawut Somsuk—Getty Images)

Gary Friedman, CEO of luxury furniture company RH, won points for authenticity last week when, in response to seeing his company’s stock price drop following President Trump’s tariff announcements, he shared his true feelings in the middle of an earnings call with the simple phrase: “Oh s--t.”

Friedman explained to investors that RH, formerly known as Restoration Hardware, sourced most of its products in Asia, where Trump’s tariffs are punishingly high. But the CEO also said he believed tariff-related disruption would be brief.

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