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Fortune
Fortune
Diane Brady, Joey Abrams

What business can do to fight misinformation

Hand Pointing at Fake News on Vintage Television Screen Collage Art. Floating exclamation mark, contemporary art. (Credit: Mininyx Doodle—Getty Images)

Good morning.

Days after Donald Trump was elected president in November 2016, Mark Zuckerberg’s Facebook announced that it had bought a media-tracking and self-described “social-listening” tool called CrowdTangle. The company later touted the tool as part of its efforts to “protect the 2020 election,” announcing that it had provided access to election boards and secretaries of state nationwide “to help them quickly identify misinformation, voter interference and suppression.”   

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