When it comes to famous brand sponsorships, Coca-Cola and the Olympics go hand in hand – and so do the new cans that the iconic soft drinks brand has launched to celebrate the 2024 Paris Summer Olympic and Paralympic Games.
With two cans placed together to create an image of two arms locked in an embrace, the new design symbolises hope and inclusivity. It’s yet another example of Coke getting its branding and activations spot on – and could be a sign of things to come on the streets of Paris later this summer.
