Spotify have completed a £235million deal with Barcelona that will see them become the La Liga giant's new "main partner" and gain them naming rights to the iconic Nou Camp stadium.
CEO Daniel Ek has previously expressed interest in buying Arsenal from Stan Kroenke, with his initial approach coming just over a year ago in the aftermath of the Super League debacle. But that takeover now looks unlikely to go through with the music giants instead ploughing significant capital into Barcelona.
The Catalan side have had well-publicised troubles with money in recent years, with overspending on player wages causing them to part with Lionel Messi on a free transfer, despite many other senior stars taking pay cuts. It is no big surprise to see them take up Spotify on a deal that will see a significant cash injection.
