Weeks later, a single word from the Super Bowl half-time show continues to reverberate across social media: “Canadá.”
As Puerto Rican artist Bad Bunny named countries across the Americas at the end of the show, he included Canada as an unexpected reference. This timely invocation made visible what is so often overlooked.
More than one million Latin American people live in Canada, according to Statistics Canada, and for those communities, “Canadá” does not register as novelty. It names a known reality in a country where Spanish is now the most spoken non-official language.