As Geneva Watch Days 2024 opens its doors today (29 August – 2 September), we are on the ground ready for the annual event, which swaps the dazzle of Watches and Wonders 2024 for a close-knit celebration of the watchmaking craft.
Originally meant to be a pandemic stop-gap, instigated by then-Bulgari CEO Jean-Christophe Babin, Geneva Watch Days is fast outgrowing its status as a temporary fix, morphing into one of the prime events on the calendar while keeping its intimate appeal. A fascinating mix of top-tier brands and exquisite independents front the quiet spectacle that's framed by an extended Swiss summer, and these are the brands you should visit if you’re in town.
