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International Business Times UK
International Business Times UK
Entertainment
Marie Joy Toledo

What are the 92 Percenters? Inside YouTube's New Heights Podcast with Travis Kelce and Why Fans Identify with It

Travis Kelce Podcast Taylor Swift New Heights Jason Kelce NFL the Philadelphia Eagles
New Heights Podcast (Credit: www.newheightshow.com)

NFL brothers Jason and Travis Kelce have built one of YouTube's most recognisable sports podcasts, New Heights, since its launch in 2022. Central to its success is a loyal fan community known as the '92 Percenters'. The nickname stems from Jason Kelce's claim that the quarterback sneak is successful 'about 92% of the time', a statistic that resonated with listeners. In August 2025, the term returned to headlines after global pop star Taylor Swift appeared on the show, boosting search interest and drawing fresh attention to the fan identity.

Origins of the '92 Percenters'

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