The "chief metaverse officers" hired at big companies around the world in recent months are spending their days crafting big-picture strategy and evangelizing for the underlying technology, even as the metaverse itself — meaning shared, interconnected virtual worlds — remains a fragmented dream.
Why it matters: Proponents say the metaverse — essentially the internet made immersive, thanks in part to virtual and augmented reality — is the next big thing in connectivity and commerce.
