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Fortune
Fortune
Catherina Gioino

What Anthropic’s Dario Amodei can learn from the airline industry’s painful lesson about marketing and the concept of safety

(Credit: David Paul Morris/Bloomberg via Getty Images)

Anthropic co-founder and CEO Dario Amodei believes AI carries big potential risks, and he keeps talking about them. He also has tried to position Anthropic as the AI company most committed to building AI safely. But that might be part of the problem.

He told Fortune previously, “AI safety continues to be the highest-level focus,” and that safety-first positioning is what’s given corporate buyers assurance its models are less risky than those from other competitors.

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