I almost said no.
When Alix Earle’s publicist called to ask whether she could come to Harvard Business School—to sit in on my class, be the subject of a case study, and speak to some of the sharpest young minds in business—my first instinct was to decline. I pulled up her TikTok. I saw someone having fun, looking glamorous, going to parties. I hung up and called my daughters, and they didn’t hesitate: “Dad, you want her there.”
