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The Guardian - UK
The Guardian - UK
Business
Chloe Mac Donnell

‘What a privilege … ’ trend catches on as gratitude makes social media comeback

An example of the ‘what a privilege … ’ trend on TikTok
An example of the ‘what a privilege … ’ trend on TikTok. Photograph: @andra.mntn on TikTok

“What a privilege it is to run in the rain. What a privilege it is to have a house I need to clean.” Social media is usually criticised for being a toxic space, but an emerging trend is pushing back against negativity with gratitude.

Posts entitled “What a privilege” feature everything from images of cosy beds (What a privilege it is to be exhausted after a long day) to videos of travelling (What a privilege it is to carry a heavy bag) to kitchen hobs (What a privilege it is to think about what to make for dinner everyday) have sprung up on Instagram and TikTok.

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