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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

What, a Merger That Makes Sense? BWM Partners With Xperi to Deliver TiVo-Powered In-Car Audio

BMW with TiVo in-car video

For those of us frustrated this week by watching a big media company, following its second multi-billion-dollar merger in five years, spend hundreds of millions of dollars more to relaunch the same subscription streaming service all over again, Wednesday's in-car video announcement from Xperi Corp. is kind of refreshing. 

San Jose, Calif.-based Xperi, a company rooted in niche tech spaces including in-car entertainment, spent $3 billion three years ago to buy video company TiVo. And no part of the carcass seems to have gone unconsumed and wasted. 

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