It started as a Facebook post on a community noticeboard by a man with a designer dog as his profile picture and just a few friends – but within 24 hours it was doing the rounds of breakfast TV and online news platforms.
The question was: had Ross Buckley really seen a 3.5-metre crocodile while on his “usual 6:30am stroll” down the dog beach at the mouth of the Noosa River? Was Buckley even real?