Action camera brand GoPro has pulled off a pivot, branching off the longstanding Hero line to launch the Mission 1 series of cinema-action cameras, complete with the first mirrorless GoPro. But if GoPro has anything to say about it, it’s this: GoPro isn’t done yet.
The shift to the Mission 1 series couldn’t have come at a better time for GoPro, which is facing serious financial struggles and looking for a potential buyer amid a downturn in sales. Yet, amid the company’s struggles and the biggest GoPro launch in years, the company is still looking towards what’s next.
