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TechRadar
TechRadar
David Nield

'We've come full circle now': Netflix’s transformation into cable is almost complete as it ponders always-on channels to boost viewer engagement

Netflix.
  • A new report claims that Netflix is testing always-on, live channels
  • These could have scheduled programming and stream around the clock
  • The rumors have been met by a largely negative reaction

When Netflix first pivoted from mail-order DVDs to internet streaming, it was a refreshing alternative to cable: stacks of ad-free content, on-demand, for one monthly fee. Since then, Netflix has slowly turned into cable, and that looks likely to continue.

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