Since the Covid-19 pandemic that has shifted the world, including the media industry, toward online activities and platforms, OTT platforms have been constantly on the rise.
WeTV, a leading video streaming service and one of the top three OTT platforms in Southeast Asian markets, has experienced considerable success in Southeast Asia with a variety of transactions involving its premium subscription service. The transactions include fast track episodes, express package, and content rental. WeTV has a growing user base, with its subscription service revenue expanding by more than 40 percent, supported by a 20 percent growth in monthly active users. Moreover, the consumption time of Chinese series content has increased by 15 percent year-on-year, resulting in 420 percent growth in aired duration of Chinese mini-series from WeTV, indicating how demand for short video contents is on the rise.
